The five key attributes of the perfect expert
We’ve all seen and heard those ubiquitous media experts. When there’s a news story or issue around their area of expertise they’re inevitably interviewed or quoted.
Dreamworld tragedy serves sad lessons for media and business
When news broke on Tuesday afternoon of a serious incident with multiple fatalities at the Gold Coast’s Dreamworld, the shockwaves spread across the nation. Since 1981 many hundreds of thousands of Australian families, from all corners of the country, have made the theme park pilgrimage to the Gold Coast, and to the granddaddy of them […]
#MeetTheMedia – the 5 takeaway messages
I’m sitting on the plane heading to Perth and only hours ago I was attending the Melbourne #MeetTheMedia program which we hosted in that brilliant event space, Smart Artz Gallery in South Melbourne. What an amazing day it was!
Is Waleed Aly the most influential person in media?
Nic Hayes was asked by The New Daily his thoughts on broadcaster and media personality Waleed Aly and where he fits in the scheme of media influence. There is no doubt that he is one of the most influential members of the media for both his style and views. It’s a good read. Click here
10 tips to get to know your media
If you get to know your target media then you’re far more likely to be successful with that media. A little bit of effort, research and building of relationships will make for a better connection. It’s not difficult but it does take time and persistence. Give these tips a go and you’re on the road […]
5 ways to get ideas for content
To position yourself as an expert in the media, especially within your industry, it is important to keep your finger on the pulse. Keeping an eye on relevant news articles is just one way to boost your content, however there are smarter and simpler ways to pick up on the topics of discussion you specialize […]
If you aren’t On Air you’re Off Air
Pretty simple isn’t it and to be honest you need to make every effort if you have desire to be a part of the media. It is a commitment that many will never understand as experts, as industry spokespeople, as people who are looking to make an impact from their sector or field of experience. […]
Why many media releases miss their mark
Having recently left a role where I was bombarded with over 200 emails a day, many of them media releases, I have some views on what makes a media release a success or an abject failure. These views are in no particular order, nor is this list exhaustive…that would go against my one-page rule!
Why didn’t the media call me?
Every Tuesday this month I’ve hosted a group of 5-6 experts who are registered with Media Stable for a session on best practice communication with the media. It’s a pilot program Media Stable is looking to introduce across the country, to get a support network going for those that are trying to establish authority and […]