How to present a product to media
The most perplexing task or challenge for any business or PR when working with the media is “How do I get my product in the media?” It is simply the hardest thing to do because media is not interested in selling your product for you unless you are advertising it. That’s right the minute you pitch a product to media they will send you the email and phone number of the advertising department.
One of the key messages that the podcast encourages business owners to do is think more creatively and find another story to lead with. The product will never be the hero of the story the problem it solves for the audience of the media will be. The pitch needs to be human and by that we mean it needs to something that we can use that will benefit us.
View podcast on Itunes