Demelza Leonard of DL Social is a social media, pop culture and music expert.  Having been a rock journalist and training at the West Australian Academy of Performing Arts (WAAPA) in journalism, Demelza has a significant pedigree when it comes to working with the media. When you understand the disciplines involved you have a significant advantage over others.

One of the key messages that The Experts Podcast wants to reinforce is the way experts remain true to themselves and be as authentic as they can be. Don’t try to be someone else, do what you love and enjoy and be consistent with your brand. This is something that you will hear right through the podcast and a message that we thoroughly endorse.

In this podcast Demelza tells us about an interview she did with American rapper Ice Cube while he was touring in Australia. The ability to adapt, think fast on your feet and not giving up is a strong message for all experts to take on when looking to engage media. There is so much to take from the attitude and actions of Demelza in this interview that you can apply to your position in media.

Music has an incredible appeal and ability to connect at the best of times but during a pandemic it’s a place where you can go that has some relief and a sense of normalcy, even if it’s just for a moment. It’s quite exciting to hear Demelza comment on the changes, the shifts, and the adaptions that some of the biggest names in music have had to make during the COVID-19 pandemic.

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