To podcast or not to podcast… that is the question
Shakespeare’s Hamlet would have given the response “What is a podcast?” Today, many more would be asking “Who is Shakespeare?!”
Podcasting isn’t new and yet there’s still a sense that it hasn’t quite joined the ranks of mainstream media. That couldn’t be further from the truth. Podcasts globally, and particularly in Australia, are reaching audiences in mass numbers because they’re available on-demand and because the medium covers niche topics that previously wouldn’t have had a platform. But there’s a huge disparity between good podcasts and those that are complete time wasters.
Some interesting Australian statistics around podcasts that you may or might not be aware of:
So, the big question that both personal and business brands need to be asking is; do I put together a podcast and if so, what might that podcast look like?
Here’s a quickfire checklist to help you identify if this medium is right for you.
Some other factors you should keep in mind are: Am I going to be a good host or broadcaster? What am I going to talk about? What have I got to deliver that will be interesting?
Consider the six check points above before you commit to podcasting.
Nic Hayes is the Managing Director of Media Stable and co-host of The Experts Podcast
Contact us if you’d like more information about Media Stable’s Perth Podcasting studio hire.
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