We’ve all seen and heard those ubiquitous media experts. When there’s a news story or issue around their area of expertise they’re inevitably interviewed or quoted.
What makes them so attractive to the media? What knowledge do they have that others don’t?
Here’s five key attributes of a “go-to” expert
Becoming a recognised expert in your field is not an exact science. The media falls out of love with those ubiquitous experts very quickly, often when they become over-exposed or in some cases purely because they want a change. When that happens, another expert will just as quickly fill the void. Will you be ready to take on that role?
This post was last modified on May 18, 2017
After the successful #MeetTheMedia in Melbourne in November the event is coming to Perth with…
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