‘The very definition of a safe bet’: Did Optus make the right CEO choice?
Optus has finally appointed a new CEO — the current chief of NBN Co, Stephen Rue — who won’t start until November, a full year after former boss Kelly Bayer Rosmarin resigned in the wake of a disastrously handled national outage.
As the boss of the National Broadband Network, Rue is currently the highest-paid government employee in the country, and seems — on paper — uniquely suited to run a national communications network. But is he the right choice to steer the telco’s reputation back on track? We ask the experts.
It’s crucial that Optus and its incoming CEO draw a line in the sand and introduce a new standard of authentic communication that rebuilds credibility and trust. This needs to happen immediately and be consistent from now on.
Reputation damage has a cumulative effect; join a series of mishaps together and you’re on the back foot in a big way. Now there’s a chance for Optus to get proactive and show a change in culture and approach.
After the successful #MeetTheMedia in Melbourne in November the event is coming to Perth with…
After the successful #MeetTheMedia in Melbourne in November the event is coming to Sydney with…
After the successful #MeetTheMedia in Melbourne in November the event is coming to Brisbane with…