How to grow a powerful professional profile online
Growing a powerful professional profile online requires a combination of self-promotion, dedication and genuine engagement. If done consistently, it can be a leading trust accelerator in your career.
It’s also cost-effective. It is relatively easy to stand out from your competitors without spending a fortune. If you choose platforms where you are not going to be “diluted” by the competition, use video creatively and post consistently to encourage engagement.
The first thing you should do is dissect who your ideal client is and where they may spend some of their time online. There are a few platforms to choose from, including LinkedIn, Facebook, TikTok, Twitter and YouTube. Initially, you should test a few platforms and see where you’re getting traction — either in the form of engagement and/or leads.
I focus on two, LinkedIn and YouTube, which have been the most successful in building a referral network that consistently brings me more leads than I can manage.
On LinkedIn, the leads come from buyers’ agents, industry colleagues who refer, settlement agents and finance brokers. On YouTube, my videos strike a chord with investors who are in the process of purchasing their first investment property. I tailor my content on each platform specifically to target these two different groups.
Here are my top five tips for building a professional profile online that will get results:
When creating a strong personal brand, the most important thing to remember is to be yourself. Being the same in person as you are online will help you connect with people quickly and authentically. People buy from people.
Ashleigh Goodchild is a director at SOCO Realty and a property management specialist
After the successful #MeetTheMedia in Melbourne in November the event is coming to Perth with…
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