Experts in the Media

Tony Eades – The Sydney Morning Herald

Chief Innovation Officer at Salted Stone

Politically correct packaging is just plain boring.

A number of local and global brands have recently been thrust into the spotlight over suggestions of offensive names and mascots. Just last week, Coon Cheese owners, dairy products company Saputo, confirmed it was retiring their brand after complaints by activist Stephen Hagan, who claimed to have been fighting for 20 years for the change.