Media Training

Sarah Coligan


Profiler PR





South Australia


Sarah (aka Sars) is passionate about ideas and achieving exceptional communications wins for clients and brings 26 years of experience to the table to help you present your best self in and on the media.
She has worked in senior communications management roles at national companies such as Telstra and Ericsson and managed her two PR businesses over the last 20 years. where The City of Adelaide, HomeStart Finance, Thoroughbred Racing SA, Helping Hand Aged Care, Oakbank Racing Club, and LJ Hooker are among the variety of organisations to have benefited from her expertise over the years.
Sarah holds tertiary qualifications that include a Diploma of Financial Planning, an Executive Certificate in Marketing, a Graduate Diploma in PR and a Bachelor of Arts (Communications). She is based in SA but is happy to train you over Zoom with you based anywhere.
The clients that suit Sarah best are ready and willing to learn and wanting to hone their performance in an informative and collaborative session.


Sarah has trained CEO's, Chairmen and women, and Marketing Executives in how to prepare for, and perform in a media interview. She loves working out the best messages to convey and how to tailor those points to different media outlets for clients and put people in the best position to shine in their media performances.

Media training services offered:

  • Print
  • Radio
  • Television
  • Online
  • Editorial


Negotiable from $660 per person via Zoom.

Reviews and Recommendations:

“Sarah has been a delight to work with. She has enabled me to clarify my key points, practice being interviewed with all traditional media formats (TV, Radio, Press) and refine my messages for different media and their audiences. I would highly recommend her to help media train you – she will help you build your confidence and to strategically grow your profile in the media.” Arabella Branson, Lawyer & Chairman, Oakbank Racing Club.

When I started my business journey, I was a media novice and wasted a lot of time going in the wrong direction. Since meeting Sarah, she has trained me in clear and focused messaging, effective marketing and media techniques, and successful campaigns which has led our organisation to an increase in business of over 520%. I can’t recommend Sarah highly enough, and am confident in her ability to lead and train others to successful outcomes. Rikki Cooke, CEO, Treasure Boxes Inc.