Experts in the Media

Meg Coffey – 6PR

Digital Marketing Strategist

Managing Director of Coffey & Tea and social media expert Meg Coffey joined Oliver Peterson to shine some light on the murky waters of social media influencers.

“We’re in a really grey area in Australia as there is no legislation around this.

“Product placement is something that has fuelled the movie industry for years.

“Social media influencing is no different than product placement in the movies.”

Social media “influencers” targeting kids with alcohol advertising