Experts in the Media

Dan Gregory – 3AW Drive

Behavioural Researcher & Strategist

The reason ‘scare campaigns’ have an impact on election results.

Whether it be Clive Palmer’s massive election advertising spend, or the Morrison government stepping up its rhetoric about Labor and China, it seems Australia is set for yet another election build-up full of scare campaigns.

But do they actually work?

Tom Elliott spoke with Dan Gregory, behavioural trends and strategy expert from The Behaviour Report, who said there was no doubt they had an impact on some voters.