Media Training

Bernadette Schwerdt


Australian School of Copywriting







I am a trainer. My 2 key topics are:
Presentation Skills – how to write content for presentations and how to deliver it persuasively.
Copywriting for Profit – how to write content that connects.


Bernadette Schwerdt is the founder of the Australian School of Copywriting, the head copywriting tutor at Australian Writers Centre, and a former senior account director with global advertising agency Wunderman Cato Johnson Advertising where she created award-winning campaigns for clients such as Apple, American Express and BHP.
She has a business degree in Marketing from the University of South Australia, is the author of the best-selling book ‘Secrets of Online Entrepreneurs’ which was named in the Top 100 Business Books for both 2016 and 2017. She is the producer of a video series of the same name for The Age and The Sydney Morning Herald websites, and is a popular TEDx speaker.
Her new book, ‘How to Build an Online Business’ synthesizes the hard-won insights of over 50 of Australia’s top online entrepreneurs and start-up superstars. She packages those nuggets of wisdom into practical tips and tools that any business can use to successfully launch and grow an online (or offline) business. The book went to #1 on Amazon upon release.
She took three years out of the corporate world to study acting at the Victorian College of the Arts, has since worked extensively as an actor in film and television and is a leading speaker coach and presentation skills trainer for senior executives, politicians and elite sports teams.
Whether it’s a small meeting or a keynote to 1000 people, her training helps people build confidence and gives them the skills to write and deliver speeches with flair.
Her clients include Toyota, Westpac, Melbourne Business School, Quest Hotels, and many others. She is also the in-house meditation coach for the AFL Carlton Football Club where she trains the players and coaches in mindfulness for performance.
In addition to public speaking training, Bernadette is one of Australia’s most sought after copywriting trainers. For those who need to learn the art of writing content for websites, blogs, social or print, her workshops will deliver. Her clients include Deakin University, Scoopon, Catholic Super Fund, Engineers Australia, Victoria University and many others.

Media training services offered:

  • Print
  • Radio
  • Television
  • Online
  • Presentation
  • Editorial


Price available on application.

Reviews and Recommendations:

“The calibre of trainers which Toyota Australia provide at their dealer training courses has always been high, but they went to a totally new level by using Bernadette Schwerdt. Not only was Bernadette’s training thoroughly entertaining and engaging, it also provided attendees with some savvy, straight forward techniques which could be used on a daily basis to improve their verbal and written communication skills. I’m not someone who often gives a 10 out of 10 – and I won’t now. I’m giving you a 12.”
– Tania Hall, Marketing Manager, Toyota

"I just wanted to shoot you a quick email to say a MASSIVE THANK YOU – I used one of your techniques in my summary write up for our Q3 2017 Key Economic Indicator summaries and it got picked up immediately by AFR as well as Domain and Courier Mail, and turned into a news article piece! I have done the Key Economic Indicators on a quarterly basis but news coverage on them has been minimum, whereas this time around I used one of your tips and boom – 3 news interview requests in a day! So, THANK YOU for sharing those tips."
-Dr Asti Mardiasmo, National Research Manager, PRDnationwide